The pricing brain of Velocity.
Live market data, demand signals and your strategy — combined into one engine that prices every car, watches every advert, and writes every approved change straight back to your DMS.
Live Market Data
AutoTrader market data for every car in stock — retail position, days to sell, and competitor movement, refreshed daily.
Strategy Engine
Configure pricing strategies per brand, model, or fuel type. Set target positions against market data and let the engine calculate optimal prices.
Demand Signals
Advert performance, search views and price-to-demand curves feed the engine, so a car that’s performing holds its price and a car that isn’t moves sooner.
Guardrails & Safety
Maximum price change limits prevent runaway adjustments. Honeymoon periods protect new stock. Guardrail reviews flag unusual recommendations.
Auto-Approval Workflows
Small, safe adjustments auto-approve and apply. Larger changes route through your approval workflow. You stay in control.
Lifecycle Pricing
Age-based phases automatically adjust strategy as stock ages — configurable phases, rules, and safety limits per site.
Advert Quality Watch
Incomplete adverts pause price drops until the car is presented properly — no discounting a car the market hasn’t fairly seen.
DMS Write-Back
Approved price changes automatically write back to your Pinewood DMS. No manual re-keying. Audit trail for every change.
Ready to transform how you run your dealership?
Join dealerships across the UK already using Velocity to manage stock, automate pricing, and capture more leads.